Available for select projects
Matheus Martins
Contact

Product sense. Business instinct. People skills.

I design what ships, and align the humans who ship it.

See the work
Total revenue
$45,231
+20.1% from last month
Subscriptions
2,350
+12.2% from last month
Active users
18,942
+5.4% from last month
Churn rate
1.2%
-0.3% from last month
Revenue · 2025
$45.2K+20.1% YoY
MonthlyWeekly
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Recent sales
5 today
  • OM
    Olivia Martin
    olivia@email.com
    +$1,999.00
  • JL
    Jackson Lee
    jackson@email.com
    +$39.00
  • IN
    Isabella Nguyen
    isabella@email.com
    +$299.00
  • WK
    William Kim
    will@email.com
    +$99.00
  • SD
    Sofia Davis
    sofia@email.com
    +$149.00
Traffic · last 24h
24.8Kvisits
24h7d30d
Top regions
  • United States42%
  • United Kingdom18%
  • Germany14%
  • Canada11%
  • Australia8%
  • Other7%
Top pages
Last 30 days
Page
Views
Uniques
Bounce
/dashboard
12,847
8,421
24%
/pricing
8,392
6,103
32%
/docs/getting-started
6,219
4,887
18%
/blog/announcement
4,102
3,654
41%
/changelog
3,847
2,912
29%
Recent transactions
8 records
Invoice
Customer
Status
Method
Amount
Date
INV-001
Olivia Martin
Paid
Credit Card
$1,999.00
2025-01-15
INV-002
Jackson Lee
Pending
PayPal
$39.00
2025-01-14
INV-003
Isabella Nguyen
Paid
Bank Transfer
$299.00
2025-01-13
INV-004
William Kim
Failed
Credit Card
$99.00
2025-01-12
INV-005
Sofia Davis
Paid
Credit Card
$149.00
2025-01-11
INV-006
Liam Johnson
Paid
PayPal
$499.00
2025-01-10
INV-007
Emma Wilson
Pending
Bank Transfer
$799.00
2025-01-09
INV-008
Noah Brown
Paid
Credit Card
$249.00
2025-01-08
Activity feed
  • OM
    Olivia M. upgraded to Pro plan
    2m ago
  • JL
    Jackson L. created project "Atlas"
    8m ago
  • IN
    Isabella N. invited 3 team members
    14m ago
  • WK
    William K. deployed to production
    22m ago
  • SD
    Sofia D. completed onboarding
    31m ago
  • LJ
    Liam J. updated billing info
    45m ago
Conversion rate
3.24%+0.4% from last week
M
T
W
T
F
S
S
Server uptime
99.98%last 90 days
30d agoToday

Mati, at a glance.

Product illustration
Product
Spec · 6 zones, A through FHover or scroll to inspect
A.
ProductProduct designEnd-to-end UI and UX for web and mobile: research, flows, interface, prototype, and developer handoff.
B.
AuditProduct auditData-driven UX audits that uncover friction, drop-off, and missed conversion, with prioritised fixes your team can act on.
C.
SystemsDesign systemsScalable component libraries and token architecture: pixel-perfect UI that holds up as the team grows.
D.
BrandBranding & pitch decksIdentity, visual language, and investor-ready narrative, from rebranding to the deck that closes the room.
E.
Track record300+ projects since 2009Fintech, healthtech, B2B SaaS, and everything between.
F.
Impact$50M+ client revenue impactMeasured across 150+ startups supported.
Bulletin № 01MM-2026-Q1 · Sheet 1/1São Paulo · Brazil
Headline · Filed 2026.04.25

Clarity at the seam between product and brand.

Also known as Mati. Fourteen years designing digital products and the brands around them, across fintech, healthtech, and B2B SaaS. Founder of Forkeen, Head of Design at GoTherapy, formerly Principal Product Designer at Consilience and Senior Product Designer at Origin.

  • 300+
    Projects delivered · since 2009
  • 150+
    Startups supported
  • 14+ yrs
    In product design
Available for select projects. Let's talk.
See services
8 phases · typical studio engagementPeak · prototype

The brief

What you need

Mati

what shipped

How it works · 00

Every project starts as a gap between what the company sells and what people actually use. I keep that gap visible, from discovery through to the interface your team ships.

TimeDepthMagWhereNote
Wk 01L14.2discoverystakeholder map · goals
Wk 02L23.8user researchinterviews · flows
Wk 04L14.5wireframescore journeys
Wk 06L35.6prototypevalidated · tested
Wk 08L24.1UI designhigh-fidelity
Wk 09L13.2design systemtokens · components
Wk 10L24.8handoffspecs · dev ready
Wk 12L15.0launchshipped · live
Scroll drives driftEnd of tape
3 clients · recent workIssue 01 · 2025–26

Clearer, according to the teams who shipped it.

Portrait of Eugenio Sánchez, Founder & CPO at MagnaPlay№ 01B&W · 35mm

Forkeen (and Matheus) are amazing. The best designer I've had the privilege of working with. Whip smart, dedicated, flexible and proactive. Couldn't recommend it more.

Eugenio Sánchez·Founder & CPO·MagnaPlay
Filed · MagnaPlay · 2024frame 01/03
Portrait of Andre Lefranc, Operations Lead at Consilience Analytics№ 02B&W · 35mm

Working with Forkeen was a game-changer for Consilience Analytics. They didn't just design our brand. They helped us define it. Their pitch deck work became essential in how we communicated value to investors.

Andre Lefranc·Operations Lead·Consilience Analytics
Filed · Consilience Analytics · 2025frame 02/03
Portrait of Jennifer Coco, Founder at Yoga Samudra№ 03B&W · 35mm

Working with Matheus and the Forkeen team was a game-changer for Yoga Samudra. They crafted a digital extension of our yoga philosophy: serene, functional, and seamless for our clients.

Jennifer Coco·Founder·Yoga Samudra
Filed · Yoga Samudra · 2026frame 03/03
7 categories · head-to-headUpdated · 2026.04
Us
Mati.
Them
Typical agency.
01Scope
Mati

Fixed deliverables, clear timeline.

Typical

Open-ended retainers, shifting goals.

02Research
Mati

Questions before pixels.

Typical

Visuals before validation.

03Handoff
Mati

Specs engineers can ship from.

Typical

Figma links and good luck.

04Brand
Mati

Identity that survives the product.

Typical

Logo first, product later.

05Systems
Mati

Tokens and components that scale.

Typical

One-off screens every sprint.

06Communication
Mati

Async updates, fast replies.

Typical

Weekly decks, slow feedback.

07Engagement
Mati

Solo or with a trusted team when you need scale.

Typical

Junior designers, senior rates.

§ Project updates · async by default

Progress you can actually follow.

8 clients · since 2016Wall · quiet

Trusted across fintech, health & SaaS.

Hover any client to hear from the team behind the work.

§ Ledger · three tickets · 2026.04

Pick a tier. Simple pricing, scoped to the work.

Mati · Audit№ FK-AU-2026

Find what's costing you users and revenue.

Includes
  • ·2–3 week engagementincl.
  • ·UX & product auditincl.
  • ·Data-backed findingsincl.
  • ·Prioritised fix listincl.
  • ·Stakeholder readoutincl.
  • Starting atscoped
  • Per-seat taxN/A
Total dueFrom $5k
Auth · 0xfkau2026Holder · your team
Mati · Studio№ FK-ST-2026

Full product or brand cycle, design through handoff.

Includes
  • ·6–12 week engagementincl.
  • ·Discovery & researchincl.
  • ·UI, UX & prototypeincl.
  • ·Design system foundationsincl.
  • ·Developer handoff & QAincl.
  • Starting atscoped
  • Hidden charges$0.00
Total dueFrom $18k
Auth · 0xfkst2026Holder · your team
Mati · Partnership№ FK-PT-2026

Embedded design leadership for teams scaling fast.

Includes
  • ·Retainer or embeddedincl.
  • ·Everything in Studioincl.
  • ·Design leadershipincl.
  • ·Brand & product alignmentincl.
  • ·Team mentorshipincl.
  • ·Priority availabilityincl.
  • Starting atcustom
  • Per-seat taxN/A
Total dueCustom
Auth · 0xfkpt2026Holder · your team

Scoped engagements · discovery call first